Note: This entry is unedited, unscripted, and probably uninformative. Read on if you wish.

There’s a weird feeling you get when you go through a transition from external to internal motivation for doing something.

In his first Bolivia episode of MeatEater, Steven Rinella captures this statement perfectly in a way I poetically never could.

“You always ask yourself, ‘Why, why, why? Why do I want to go up this river so bad?’ There’s all these different motivations at work, where you have people getting paid to go up the river; you have people going up the river because they are going to get paid in the future to start a successful business; you have people going up the river because they’re paying to go up there. But I think all those external motivations kind of dissolve away and you realize that we want to go up the river to go up the river. ”
– Steven Rinella

“…you can’t really rule out the role of curiosity when it comes to colonizing new lands. It’s not always that you’re pushed to places by necessity. People go places, possibly, because they wonder ‘What’s around the next bend?'”
– Steven Rinella

This feeling isn’t easily described. The phrase that comes closest in modern day English is flow state. However, I think it’s more of a mix between flow state and pure adrenaline. You’re hyperaware of the moving pieces, the pieces that don’t fit, where you’re at right now, and approximately where you want to go.

I’ve only been doing this for 6 weeks and it feels like I’ve been at it for a year. Slowly transitioning from a wantrepreneur to an entrepreneur. The stages are familiar to me now.

I’m starting to see the patterns.

As I connect these insecurities and doubts back to my early fitness days before I transformed my physical appearance and my health into someone I never knew I could become.

From knowing nothing about motorcycles to my early stages of learning to eventually riding in groups across the GTA.

From knowing nothing about guns and hunting and eventually going on four Turkey hunts.

Knowing nothing about self-control, motorcycles, and guns, feels a lot like not knowing about business concepts.

If my hunches are correct, everything I need to do to be successful in business can be meticulously planned out and executed with the right amount of dedication, research, and flexibility.

Of course, I’m not even close. But I’ve been here before many times in different ways.

I only have one BIG lesson I’ve learned from the first 6 weeks.

Initiate technical jargon:

Know your Customer!

I thought I knew what this meant. It’s plastered all over the internet. But ultimately it means who will give you their money.

Market pull makes much more logical sense than technology push. Make sure you really know who your customers are, their buying habits, and dig down deep to find their pain points. They’ll tell you what they want. Then all you have to do is reorient your value proposition to solve their problem. At least this sounds good in theory.

Time and time again, from each and every business individual I’ve talked to in-person, to every professional that is interviewed on YouTube. They all say the same thing along the same lines. KNOW YOUR CUSTOMER! I mean, wtf? I guess Tony Robbins was right when he said repetition is the mother of skill.

Put another way. It means LISTEN.

Listening skills. They teach you this back in kindergarten. They say you should do twice the listening because you have two ears.

Listen. THEN act on whatever it is they tell you. It’ll lead you down a winding road, sometimes you won’t even see whats around the next corner. But your job as an entrepreneur is to explore the possibilities. They don’t call them (ad)ventures just because it sounds cool.

Still, I admit that I know nothing.


— Benny

Also, I saw this sweet poster with an awesome quote [you can buy it for me if you want :P]:

“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.” – Buddha


Photo Source: river

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